Turbine and Codemasters announced today that they will kick off a major promotion that invites everyone to unlock the Mines of Moria by visiting http://www.unlocktheminesofmoria.com. Visitors can learn more about Mines of Moria and play special mini-games that will be periodically released over the coming months. Certain players who participate can complete special deeds through game play and other means to unlock exclusive previews, assets and special in-game items that may help them when they delve into Mines of Moria this fall. The Unlock the Mines of Moria promotion is scheduled to begin at the end of this month.