Turbine sent us an email saying that they launched a referral program fro LotRO. The way this works is that paying subscribers refer friends to play the game and receive free game time for successful referrals. There are some terms and conditions that need to be met.
For every friend that buys the retail edition of the game, registers a retail product key at myaccount.turbine.com, and subscribes to the game, you'll get a referral credit that can be redeemed for 30 days of free game time that can be added to your subscription to that game. If you're already a Lifetime Member we'll issue you a 30 day game card key to give to a friend who is a game subscriber.
If you have Founder's pricing, you can also offer Founder's pricing to your friends! The first 10 friends you invite can take advantage of the special Founder's pricing plans offered through the Founder's Program.
The full news about this can be read here. I don't think this one will be available to European subscribers as well, but we'll keep you posted.
The US also introduced a set of new services to LotRO players.
1. World Character Transfer: Started on Elendilmir but all your friends are on Nimrodel? Turbine can now move your character from one LOTRO world to another! Your character stays intact, retaining all of its stats, items, levels, titles, and other information. The fee to transfer your character from one server to another is $24.95 per move.
2. Character Rename: Wish you'd picked a different name, but have come too far to re-roll? Characters can now be renamed for a fee of $9.95 per name change.
3. Kinship Rename: Kinships can now be renamed for a fee of $12.95 per change. You must be the leader of your Kinship to change the name!
Find more info concerning the matter here.